Korean brand Andersson Bell was founded back in 2014 by a Creative Director with the vision of creating a mixture of Scandinavian and Korean culture. Andersson Bell was founded with the vision of reinterpreting the Scandinavian fashion culture to create unique silhouettes from a Korean point of view. Even the brand's name is shaped from both cultures; “Andersson” - a typical Swedish surname and “Bell”, which represents a traditional Korean temple bell, which together form the Andersson Bell.