Skip to content
Fri fragt på alle ordrer over 1200 kr
1-3 hverdages levering
Fri retur i alle vores fysiske butikker
Fri fragt på alle ordrer over 1200 kr
1-3 hverdages levering
Fri retur i alle vores fysiske butikker
Fri fragt på alle ordrer over 1200 kr
1-3 hverdages levering
Fri retur i alle vores fysiske butikker
RezetstoreRezetstore
Kurv 0

Din kurv er tom.

The revival of a Legendary football shoe

10. september 2024

The influence of 90s fashion on today’s style is undeniable. From the bold statements of 90s hip-hop to the laid-back, grunge aesthetic, these elements still hold massive influence over how we dress and express ourselves today. It was a time that gave birth to what we now consider everyday classics, and the Reebok Hammer Street is no exception. Originally introduced in 1993 and designed for indoor soccer, it didn’t take long for these shoes to find their place on the streets, where they were adopted by the people and became an icon.

We often evaluate the past through the lens of today, which is natural, but to truly appreciate how the Reebok Hammer Street became a timeless classic, we need to look back at the time they came from. While much of 90s style centers around hip-hop and grunge, there was also a significant movement toward an active, sporty lifestyle that tends to get overlooked. The 90s saw a surge of people embracing fitness, and this trend, though less glorified than others, was just as impactful.

Shop the look
Shop the look
Shop the look
Bear Knit Polo Top
Bear Knit Polo Top 2.550 kr
Quick view
Wool Tweed Motive Vest
Wool Tweed Motive Vest 1.500 kr
Quick view
Shop the look
Wool Tweed Motive Vest
Wool Tweed Motive Vest 1.500 kr
Quick view
Bear Knit Polo Top
Bear Knit Polo Top 2.550 kr
Quick view
Unbleached Lace Up Cardigan
Unbleached Lace Up Cardigan 2.100 kr
Quick view
Sheer Maxi Long Skirt
Sheer Maxi Long Skirt 1.400 kr 420 kr
Quick view
Wide Twist
Wide Twist 1.600 kr
Quick view

We drew inspiration from these different styles for the editorial of the Reebok Hammer Street, styling Laura in the Andersson Bell Bear Knit Polo Top in grey, which is reminiscent of the casual comfort of the 90s mixed with effortless grunge. Paired with the Amomento Sheer Maxi Long Skirt and the Reebok Hammer Street, this outfit brings back the often-overlooked sporty element, blending it with a sophisticated take that is relaxed yet refined. Similarly, we styled Andreas in the Amomento Glossy Nylon Half-Zip Jumper in charcoal to evoke the sporty yet sleek aesthetic that highlights the active lifestyle of the 90s while maintaining the contemporary minimalism of today.

Shop the look
Shop the look
Shop the look
Glossy Nylon Half Zip-Up Jumper
Glossy Nylon Half Zip-Up Jumper 1.600 kr
Quick view
Hammer Street
Hammer Street 900 kr
Quick view
Denim Sportsjacket
Denim Sportsjacket 5.100 kr
Quick view
Shop the look
Hammer Street
Hammer Street 900 kr
Quick view

Think back to those effortless outfits: worn-in jeans, a slightly cropped top, and a pair of classic trainers. It may seem subtle, but the influence is there, and it has shaped the way we dress today. The retro Reebok Hammer Street is a perfect example, built on Reebok’s soccer heritage, originally intended for the turf but soon adopted by the streets as an icon of 90s style. This shoe, like many classics from that era, transcended its original purpose and became part of everyday life, quietly influencing the way we move through the world today.

This distinct effortless outfit, with worn-in jeans and a pair of classic trainers, is the exact inspiration behind the second outfit styled on Andreas. The Andersson Bell Lace-Up Cardigan paired with baggy Sunflower Jeans styled with the Reebok Hammer Street captures the spirit of the 90s. The laid-back grunge element of the cardigan combined with relaxed jeans and the classic 90s trainer, the Reebok Hammer Street, encapsulates the essence of the decade.

The Reebok Hammer Street silhouette is more than just a shoe; it’s a symbol of a bygone era that continues to inspire contemporary fashion. From its origins as an indoor soccer shoe to its current status as a streetwear icon, the Hammer Street represents a perfect blend of sport, style, and authenticity. Whether worn with retro-inspired outfits or as part of a modern streetwear look, the Hammer Street remains a timeless, everyday staple that resonates with those who value both design and legacy.

Vælg størrelse