Legendary New Era was founded back in 1920 by the German Ehrhardt Koch, who saw the opportunity to redefine the quality of "fashion" headwear with his first 60,000 Gatsby-look hats produced in the same year. With the growing popularity of Baseball, Ehrhardt saw the opportunity to expand the collection with New Era's first baseball cap in 1934 for the Cleveland Indians' uniforms. Since then, New Era has made some of the world's most iconic silhouettes, such as their closed 59FIFTY, which was first introduced back in 1954 as the start of their close collaboration with MLB (Major League Baseball). Now New Era produces thousands of caps for some of the biggest Baseball, Basketball and NFL teams. Most iconic are their caps for the NY Yankees, LA Dodgers, Boston Red Socks and Chicago White Sox.
