Visites en boutique Rezet : Another Aspect

With the vision to create a platform that inspires our community, we present Rezet Store Visits. Mixing art, culture, and community, Rezet Store Visits is a series that seeks to explore the people and places that inspire us. Introducing friends within the Rezet Community that have been with us since the beginning, and those we meet along the way.

Founded by three friends in Copenhagen, ANOTHER ASPECT explores sustainability beyond the norm. With collections made exclusively from recycled fibres, deadstock and organic materials, the brand features classic wardrobe staples that are meant to last.

For the fourth episode of Rezet Store Visits, we visited the three founders at their new store and office space located in Møntergade Copenhagen, to talk about their appreciation of daily routines, how they are rethinking the archetypal elements of menswear and their journey towards creating the shopping experience they always wanted.

First of all, congratulations on your new store in Møntergade! It seems as though a lot of thought has been put behind creating this new space. Is there a certain feeling you wish to leave people with when entering your Flagship store?

We started our retail journey at a small basement in Vesterbro, and we then expanded our brand into the heart of the Copenhagen shopping district at Møntergade 3A. Although people have always told us that retail is dead and there’s never been more challenging to do what we’re doing, in times like this, it would be easy to fall back, cut corners, and undo all the work that came before it. With the new and bigger space we got the chance to provide the shopping experience that we have always been looking for; unpretentious and considered, like a clubhouse.

How did you first find your way into the fashion industry?

And what inspired you to create your own brand?

Hailing from small towns on the Northern coast of Denmark, we shared a longstanding interest in culture, music and art. Daniel and Anders relocated to Copenhagen and undertook education within creative fields and worked in the fashion industry while Nicolaj established himself as a professional footballer. We often spoke about the idea of creating something together that was rooted in our shared values while communicating our perception of responsible design and in 2019, ANOTHER ASPECT was founded.

Where do you find inspiration for your designs?

Our collections grow from an appreciation of going about one’s daily routines while making space for new adventures. By building on archetypal forms and classic elements, we want to create clothes that can complement wherever our everyday journey may take us, be it towards familiar paths or along unknown routes.

Can you tell us a bit about your design process?

Working from the idea of creating timeless elements in responsible materials with an aspiring universe around it, we believe in creating designs with longevity in both their character and quality, helping customers buy better and, hopefully, buy less.

We strive to reconsider the archetypal elements of menswear through a modern yet long-lasting scope — removing all the superfluous noise that far too often make menswear trendy instead of timeless and adding the pragmatic functionalities that we need as consumers in order for our products to serve their inherent purpose.