Nike's successful history dates back more than half a century, with partner Bill Bowerman and Phil Knight establishing Blue Ribbon Sports in Beaverton, Oregon in 1964. In 1971, the familiar Swoosh logo was introduced, inspired by the Greek goddess Nike's wing of which the new name also became a reality. Today, Nike is a recognized and worldwide manufacturer of sportswear, accessories and not least sneakers, which are innovation and technology driven with a sustainable focus. Understandably, Nike loves sports and the way in which sports can unite the world, which is why Nike's mission is to bring inspiration and innovation to every athlete, regardless of level.
