Rezet Sneaker Store is a multi-brand destination for carefully curated footwear, apparel, accessories and lifestyle products. We currently have five stores located in Copenhagen, Aarhus, Aalborg and Odense plus an expansive online platform. If we are not located anywhere near you, don't hesitate to contact us.

It all begins towards the end of 2010 in an old apartment in downtown Copenhagen. Co-founders Mathias Bruun Christensen and Kasper Mølgaard Nielsen lay the foundation for a business, which will later prove itself as a significant player on the Danish retail market. They are accompanied by their former employer and Unisport creator, Henrik Bousager, and the three of them shake hands and agree to open the first Rezet Store located in Copenhagen.

Previously in 2008, Henrik sells Unisport to an Islandic investment fund, and he relocates to Ibiza, Spain with his wife and kids. His great experience with large sport brands enables him to open the very first Rezet Store in a small town called Santa Eularia. The drive and determination to continue working on new adventures in Denmark leads him to Mathias and Kasper, and in April of 2011 the first Rezet Store opens its doors in Copenhagen in that exact same old first floor apartment in Rådhusstræde. Shortly after the opening, Henrik sadly loses a short and intensive fight against cancer. Circumstances have evidently changed, and it is concluded that the Spanish branch of the company will close down. Focus is placed on developing the new business in Denmark.

The mix of a mutual passion for sneakers and sportswear plus a great entrepreneurial appetite, subsequently form the base for Rezet’s function as a store and webshop. In the spirit of Henrik, Rezet is quickly manifested as an inevitable candidate on the urban fashion scene in Copenhagen.

Starting out as an influential player within the vibrant sneaker scene attracting sneakerheads from all over, Rezet has since 2011 evolved into an established multi-brand destination for carefully curated footwear, apparel, accessories and lifestyle products spanning from niche labels to well-known actors in the game. We’d like to think of ourselves as a creative movement at the intersection of fashion and culture, producing visual experiences and alluring stories in-house while cultivating a dedicated and ever-growing community.

Today, we employ 70 people across the stores and Rezet HQ in Copenhagen - all driven by a genuine curiosity and everlasting passion for fashion, storytelling and people surrounding us.

The look and feel of our retail spaces are based on a set of Nordic design aesthetics matched with a respect for the practicalities that are required for managing a store on a daily basis. Functionality, clean lines and longevity are key parameters, why sturdy materials like oak, plywood, linoleum, concrete and steel are present throughout. The ambience is warm and welcoming and we strive to make room for contemplation.

Besides being present in local markets with physical stores, Rezet also has an expansive online platform. We weigh our digital presence very highly and put great effort in continuously creating inspiring and engaging content. We share our passion and knowledge through storytelling with focus on the history behind brands, innovations, technologies, new releases, and everything else that is happening in the fashion scene.

Our in-house production includes pack shots, lookbooks, campaign shoots, video content, graphics, copywriting, campaign and concept development, web tv and so much more – all executed by our team at HQ.

As a very significant part of our profile and concept, we carefully select the brands and styles we carry. Both brands as well as the styles help create the universe that is Rezet, and they all tell a story about who we are.

There will always be comprehensive consideration behind the selection of each brand and the individual styles from their collections. We only carry brands that we can vouch for, and we only select products that we ourselves would wear.