We often evaluate the past through the lens of today, which is natural, but to truly appreciate how the Reebok Hammer Street became a timeless classic, we need to look back at the time they came from. While much of 90s style centers around hip-hop and grunge, there was also a significant movement toward an active, sporty lifestyle that tends to get overlooked. The 90s saw a surge of people embracing fitness, and this trend, though less glorified than others, was just as impactful.

We drew inspiration from these different styles for the editorial of the Reebok Hammer Street, styling Laura in the Andersson Bell Bear Knit Polo Top in grey, which is reminiscent of the casual comfort of the 90s mixed with effortless grunge. Paired with the Amomento Sheer Maxi Long Skirt and the Reebok Hammer Street, this outfit brings back the often-overlooked sporty element, blending it with a sophisticated take that is relaxed yet refined. Similarly, we styled Andreas in the Amomento Glossy Nylon Half-Zip Jumper in charcoal to evoke the sporty yet sleek aesthetic that highlights the active lifestyle of the 90s while maintaining the contemporary minimalism of today.