German adidas was founded in Herzogenaurach in 1949 by the brothers Rudolph Dassler and Adolf Dassler. Today, adidas is to that extent a global player, that even has the mission to become the world's best sports company, which they are really well on their way to. Adidas sits heavily in the market as a significant manufacturer of sports shoes, sportswear and sneakers in particular. Over the years, Adidas has entered significant partnerships with world stars such as Stella MacCartney, Kanye West, Pharrell Williams and Sean Wotherspoon who have all helped take the adidas brand to new heights, with a far more fashion-oriented touch. Also the well-known Y-3 collaboration with Japanese Yohji Yamamoto has taken the world by storm since they first entered into the collaboration back in 2002 with many different designs on adidas' most iconic sneakers. During the 2010s, adidas increased its focus on sustainability, which took them in a more innovative and technological direction, which definitely suits the brand and in common with the rest of the fashion world's focus on recycling and rethink materials in the production of apparel and shoes. Adidas Originals is widely represented at Rezet Store, with a large selection season after season, both in terms of new limited silhouettes and classic styles with the three recognizable stripes on the side. Rezet Store always has a large selection of adidas sneakers for men and adidas sneakers for women on the shelves, as quality, comfort and price match our requirements to offer attractive sneakers to our customers. We always strive to have certain iconic and classic adidas styles in stock such as Stan Smith, Superstar, Campus and Gazelle, which is why we have included them in our Rezet Classic range, which features current sneakers that never go out of style regardless seasonal trends. Adidas Originals forms a large part of Rezet's curated range, as the brand with the three stripes manages to send attractive sneakers to the market with a mix of new silhouettes in innovative materials with proven technologies as well as holding and re-publishing stylish and classic icons that we would not live without.