EYTYS

EYTYS started back in 2013 in Stockholm, Sweden. It all began with Creative Director Max Schiller's desire to create sneakers, with bold and different proportions and shapes, which at that time did not exist on the market. The desire for the bold sneakers quickly developed and became EYTYS' iconic, baggy jeans, which was introduced  in 2017, followed by a complete "ready-to-wear" collection introduced in 2019 during Paris Fashion Week. EYTYS believes in refining and elevating the classics we know to fit a contemporary context, and their collections are created by exploring bold proportions while building it on traditional quality and craftsmanship.