HOPE

Since their foundation back in 2001, Swedish HOPE has created modern and timeless fashion that seeks to inspire and cultivate individual style, and the brand quickly became a favourite on the female Swedish fashion scene with their clean, cool look and nod to classic menswear. For HOPE, style means more than gender, which is why all their products are labelled with both men's and women's sizes, because they believe that people should explore an entire range of clothing rather than just exploring one department. "There is no reason why anyone today should feel restricted by old-fashioned fashion traditions." HOPE's design perspective results in a great focus on even the smallest detail, and they are convinced that good design helps to create great value in life. All of their collections offer functional items, seasonal must-haves, and they always strive to create tomorrow's classics and modern favourites that can be loved many years ahead.