OPEN YY

Seoul-based OPEN YY launched in 2020, offering a unique selection of casual-chic contemporary styles for your everyday wardrobe. Behind the brand stand sisters Jiyoung and Boyoung Kim, playfully creating statement pieces with bold, asymmetrical cuts and unexpected proportions - shaking up the confirmatory and celebrating unfiltered self-expression. Inspired by ‘90s and Y2K aesthetics, OPEN YY draws on global influences, infusing their designs with urban references.Explore OPEN YY online and in-store.

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OPEN YY at Rezet Store

OPEN YY is a South Korean fashion label formerly known as TheOpen Product. The brand moves across womenswear, shoes and accessories with a sharp visual identity shaped by contemporary streetwear, compact proportions and Y2K references. Its collections combine clean base silhouettes with exposed details, curved lines, cutouts and unexpected textures.

At Rezet Store, OPEN YY is represented through pieces that balance everyday wear with a more directional expression. The selection ranges from fitted tops and relaxed outerwear to cargo inspired shapes and accessories with distinct construction details, making the brand a strong choice for looks built around contrast, layering and precise styling.

OPEN YY shoes

OPEN YY shoes are defined by silhouettes that sit between delicate and structured. Ballet flats, slingback heels and cut out boots often appear with slim soles, squared or rounded toes, mesh ribbon details, soft suede, shearling textures or polished leather surfaces. The result is footwear with a graphic profile and a refined sense of detail.

The shoe selection connects closely to the brand’s wider aesthetic, where feminine references are reworked through streetwear proportions and sharper detailing. OPEN YY ballet flats can soften wide cargo pants, while boots and heels bring a more defined line to skirts, denim and tailored trousers.

OPEN YY clothing and bags

OPEN YY clothing includes compact knits, asymmetric tops, cargo pants, jackets and wind coats with a focus on fit, volume and surface detail. Cropped lengths, adjustable hems, panel constructions and technical references give each piece a clear shape, while softer materials and fitted cuts keep the expression close to the body.

Bags and accessories continue the same design direction through messenger shapes, small shoulder bags and practical everyday formats. Hardware, straps, pockets and textured materials are used as visible design elements, creating accessories that feel like an integrated part of the outfit rather than a neutral add on.

Is OPEN YY the same brand as TheOpen Product?

Yes, OPEN YY is the new name for the popular South Korean fashion label formerly known as TheOpen Product. The brand continues to deliver the same contemporary, everyday wear with a unique twist.

What kind of products does OPEN YY design?

OPEN YY is renowned for its innovative womenswear, featuring everything from signature ballet flats and cut out boots to asymmetrical apparel, cargo jackets, and statement bags.

Where can I buy OPEN YY online?

You can explore and shop the latest collections of OPEN YY shoes, clothing, and accessories directly at Rezet Store.