Rezet Responsibility

One step closer to a more responsible business.

As a workplace and platform, we feel morally obliged to make an effort for a better and greener world.

Our ambition is to find more responsible solutions throughout our business, and to use our platform to motivate and inspire others to act with care for our planet and people.

Rezet Sneaker Store was founded by a passion for sneakers, and a love for sharing it with others. For us, it’s about living out our passion whilst minimizing the harm to the world around us. If we can inspire one or two along the way to make better choices - that’s even better.

We strive to:
  • Offer products, concepts and services that reduce, prolong and recycle your purchases.
  • Find better solutions throughout our business.
  • Use our platform to promote environmental-friendly behavior and social equality.

Little by little, our vision is to influence consumption- and production patterns within our industry. If we can help change behavior, we can help change the World - maybe just a little bit.

Starting with ourselves, we’re committed to minimize environmental harm and to inspire others. Here’s how we aim to bridge doing what we love with environmental and social responsibility:

Environmental responsibility

Staff

All of Team Rezet - from stores to office - have taken part in designing our “Rezet Responsibility” efforts for a complete integration throughout all departments.

All relevant suppliers will provide a comprehensive walk-through of their sustainable product range, for all staff to be well-informed and more suited to convey key messages for both our in-store and online customers.

Buying

Our buying team will focus more on buying sustainable - or otherwise responsible - products every season from our suppliers.

The team is always looking for new brands with a sustainable profile to add to our brand mix.

With our range of private label products, we focus on responsible solutions such as organic cotton, recycled plastic, and more.

Marketing

To guide our customers in making more informed choices, our marketing team has created an in-store and online universe to promote and stage our selection of environmentally-friendly products.

We will continuously use our channels to tell stories about responsible solutions and actions to inspire and motivate our audience. 

The team are continuously looking for relevant collaborators to launch and market responsible products, stories, concepts and charities with.

The big little things

In 2020, we redesigned all our shopping bags into non-woven bags made of green polypropylene, which is partially made of sugar canes and recycled plastic that is turned into fibers. The durable and water-repellent fiber material can last for a long time, making the bags 100% reusable and finally 100% recyclable as plastic waste. Compared to other types of fabric bags, our non-woven bags are far more climate friendly to manufacture. 

Responsibility Services

We’re striving to redefine what a sneaker store should be. Through tailored concepts and services, we’re facilitating the journey to a better and longer sneaker-life.

Reduce

We love sneakers, and we’ll continue doing so. We do our best to offer a curated selection of high-quality products with long-lasting and/or sustainable features.

With your new or used pair of sneakers, we offer a number of services to prolong the lifetime of your sneakers.

Firstly, we offer a Sneaker Protection Service. A nano repellant treatment that makes your sneakers rain and dirt resistant, and therefore more durable.

Secondly, for those who like to keep their sneakers fresh, we offer our own selection of care- and cleaning products. All our products are water based and packed in 100% recyclable plastic bottles.

We’re working on even more ideas and services that support a longer product-life. Stay tuned, and please don’t hesitate to contact us if you have any inputs for new or existing services.

Social responsibility

Diversity, inclusivity, equality

We’re committed to maintaining gender equality in our organisation. Today in 2024, we're around 60% men and 40% women. We support diversity and inclusivity, and do not discriminate between beliefs, color, sexuality or the like.

We always have been, and will always be, a community where everyone is welcome. It is important to us that we’re inclusive - both internally and externally. We’re here for everyone.

What have we done so far

In 2016, we supported the Danish Refugee Council (DRC) with their hard work for Syrian refugees. We designed and released a limited t-shirt and donated all proceeds to the cause.

In 2020, we supported Black Lives Matter US (BLM) and Afro Danish Collective with their important work against systematic racism and racial discrimination. Again, we designed and released a limited t-shirt and donated all proceeds to the cause, splitted 50/50 between the two.

In 2020, we established a partnership with the Danish Red Cross that encourages everyone to hand in their retired sneakers in our stores, which we’ll pass on to the Red Cross’ thrift stores across Denmark. To make an example, and contribute to the cause from our own pocket, we donated 205 pairs of sneakers and 244 pieces of clothing - all brand new from our stock - to Red Cross Thrift Stores across Denmark. All profits from the thrift stores go to charity work and international aid.

We're not done

As a moral and ethical obligation, we’re supporting social equality throughout the global world. We try to make an effort in areas where we believe our voice and platform will have the biggest impact.

We want to continue to help organizations that fight for a better World. We will use our platform to spread awareness, inspire, and motivate our audience to fight with us.