The Danish fashion brand BLS Hafnia has in collaboration with hummel designed a new Danish national team shirt, which will be worn by the players for the friendly match against Serbia on March 29. The shirt pays tribute to the new generation and will be part of a larger lifestyle collection from hummel, BLS Hafnia and DBU.
As part of a larger collaboration between hummel, DBU and the Danish fashion brand BLS Hafnia, the players will wear a specially designed national team shirt that pays tribute to the new generation of young diverse Danes, who are forging careers in life and within football.
“Football is an inclusive community, and no matter where you’re from in the country, your background, or your socioeconomic status, the national team has always been a possibility, as long as you worked hard. And the belief that hard work pays off, even if you are an underdog, is a message that we wish to convey with the new national team shirt“ says Besnik Miftari, founder and creative director of BLS Hafnia.
The collection will release online at rezetstore.dk & in-store in Rezet Store Jorcks Passage as well as Rezet Store Aarhus, on the 24th March at 10.00 CET.
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