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The iconic New Balance dates back to 1906. The company is deeply rooted in the Boston area, but company founder William J. Riley traces his heritage back to England. Just north of Manchester lies Flimby, a village where New Balance still has a production facility today. The factory especially manufactures silhouettes with a heritage feel, those classic sneakers that we all identify New Balance with. The company has a large sneaker archive and can meet current demands and follows up on trends. New Balance products are a perfect blend of function and fashion and provide you with a seamless match between performance technology and style. At Rezetstore.com we have a great selection of New Balance sneakers. You will find all the classics, but New Balance also offers a wide selection of sporty sneakers for both men and women. Whatever you are looking for, New Balance sneakers complement any casual, sporty or cool streetwear outfit.