adidas Originals break the boundaries with their new and innovative deerupt model In fact, the German brand's new direction shows in 2018. The German brand introduced the innovative Grid technology back in the late 70's and was designed to provide a consistent compression and better rebound for marathon runners worldwide. Therefore, the first model with the innovative technology was called adidas Originals Marathon.



We visited Icon Copenhagen, which with their amazing and simplistic tile design fitted perfectly with the new Deerupt model.  The reinvention of the simplistic Grid design has been the basic thought of adidas design team.