Norwegian brand Helly Hansen dates all the way back to 1877. Waterproofed oilskins made from coarse linen, which was soaked in linseed oil paved the way. For many years now, the company has aimed at keeping people protected from the harsh elements on oceans, mountains and worksites. Besides from equipping professionals within ski- and sail sports, the brand has also managed to attract the more fashion aware segment, who adjusts the collections to fit a lifestyle look.