In the year 1945, Kihachiro Onitsuka established the company Onitsuka Shokai in the city of Kobe in Japan, which would later become the world-famous Asics brand. The name Asics originated from the acronym of the Japanese term ‘Anima Sana In Corpore Sano’, which means that you should pray for a healthy mind in a healthy body. Asics' goal from the start was to make footwear for young athletes, which over the years have become sports shoes for several sports such as basketball, baseball, running, wrestling, volleyball, football and gymnastics, which with its eminent performance landed countless times at the top of the international podiums.
Elevating Footwear Standards: Where Comfort Meets Performance
Asics, a name synonymous with high-quality athletic footwear, has earned a reputation for fusing technological innovation with style. This brand strives to meet the varying needs of both amateur and professional athletes as well as lifestyle consumers. The multi-faceted range of Asics sneakers accommodates various walking and running styles, and design preferences.
When it comes to lifestyle sneakers, Asics has mastered the art of blending casual elegance with classic, old-school charm. Great for street style, casual wear, and everyday activities like work, school, or leisure time, these Asics sneakers offer timeless shapes and looks.
But what sets Asics sneakers apart in the lifestyle category is the exceptional comfort and premium quality. Known for their hallmark stripes on the sides, these sneakers don't just look good; they are meticulously designed to offer utmost comfort, whether you are walking around town or standing on your feet all day. Comfort features such as a padded tongue and collar cushion the ankle and instep, enhancing the overall comfort experience when wearing Asics sneakers.
One popular choice for lifestyle sneakers is the EX89, which revamps a 1989 basketball classic. It features colors inspired by iconic NBA uniforms and is updated with FF BLAST™ cushioning technology for added comfort. On the other hand, the GSM, short for 'Game, Set, Match,' is an Asics classic influenced by 80’s tennis sneakers. Its low-profile design offers timeless style for everyday wear.
Asics places a strong emphasis on rigorous research and biomechanical optimization, often partnering with professional athletes and coaches to fine-tune their footwear designs. This collaborative approach ensures that Asics sneakers are engineered to significantly boost athletic performance. The company actively engages with human performance laboratories to delve into the biomechanics of various physical activities, including running, walking, and other forms of movement.
By investing in such in-depth research, Asics gains invaluable insights that enable them to create sneakers that are in sync with the natural mechanics of human movement. In practice, that means that Asics sneakers offer a good balance between support and flexibility, allowing your feet to move naturally as you walk. This not only elevates the level of comfort but also minimizes the risk of injury and improves overall efficiency.
One of the standout features of many Asics sneakers is their GEL cushioning technology. This gel-like material is placed in the midsole and is designed to absorb shock and provide cushioning for the feet. This makes it easier to run or walk long distances without experiencing discomfort or fatigue. For example, the GEL-1130 is a versatile lightweight runner updated from a 2008 design. Equipped with visible GEL™ technology for shock absorption, it's perfect for both running and everyday use.
Another groundbreaking feature is Flytefoam. It is Asics' own midsole technology that provides lightweight cushioning without sacrificing durability or responsiveness. Significantly lighter than traditional EVA foams used in other athletic footwear, Flytefoam offers both long and short distance runners an efficient, comfortable experience.
Asics' GEL-Quantum Kinetic merges futuristic design with practical features, resulting from a collaboration with the Asics Institute of Sport Science. With eye-catching synthetic leather overlays and advanced Scutoid GEL™ tech, it's built for comfort and urban exploration.
Whether you have flat feet, high arches, or neutral arches, you are likely to find Asics sneakers that suit your foot shape well.
The brand uses high-quality materials that are designed for durability but also provide added comfort. The uppers are often made of breathable materials to help with ventilation, keeping the feet dry and comfortable.
The combination of these factors contributes to the overall comfort of Asics sneakers, making them a popular choice among people who are seeking both performance and comfort in their footwear.
At Rezet Sneaker Store, we offer a broad range of lifestyle and athletic Asics sneakers in many sizes, colors, and models.