The revival of a Legendary football shoe

The influence of 90s fashion on today’s style is undeniable. From the bold statements of 90s hip-hop to the laid-back, grunge aesthetic, these elements still hold massive influence over how we dress and express ourselves today. It was a time that gave birth to what we now consider everyday classics, and theReebok Hammer Streetis no exception. Originally introduced in 1993 and designed for indoor soccer, it didn’t take long for these shoes to find their place on the streets, where they were adopted by the people and became an icon.

We often evaluate the past through the lens of today, which is natural, but to truly appreciate how theReebok Hammer Streetbecame a timeless classic, we need to look back at the time they came from. While much of 90s style centers around hip-hop and grunge, there was also a significant movement toward an active, sporty lifestyle that tends to get overlooked. The 90s saw a surge of people embracing fitness, and this trend, though less glorified than others, was just as impactful.

We drew inspiration from these different styles for the editorial of the Reebok Hammer Street, styling Laura in theAndersson Bell Bear Knit Polo Topin grey, which is reminiscent of the casual comfort of the 90s mixed with effortless grunge. Paired with theAmomento Sheer Maxi Long Skirtand theReebok Hammer Street, this outfit brings back the often-overlooked sporty element, blending it with a sophisticated take that is relaxed yet refined. Similarly, we styled Andreas in theAmomento Glossy Nylon Half-Zip Jumperin charcoal to evoke the sporty yet sleek aesthetic that highlights the active lifestyle of the 90s while maintaining the contemporary minimalism of today.

Think back to those effortless outfits: worn-in jeans, a slightly cropped top, and a pair of classic trainers. It may seem subtle, but the influence is there, and it has shaped the way we dress today. The retro Reebok Hammer Street is a perfect example, built on Reebok’s soccer heritage, originally intended for the turf but soon adopted by the streets as an icon of 90s style. This shoe, like many classics from that era, transcended its original purpose and became part of everyday life, quietly influencing the way we move through the world today.

This distinct effortless outfit, with worn-in jeans and a pair of classic trainers, is the exact inspiration behind the second outfit styled on Andreas. The Andersson Bell Lace-Up Cardigan paired with baggy Sunflower Jeans styled with the Reebok Hammer Street captures the spirit of the 90s. The laid-back grunge element of the cardigan combined with relaxed jeans and the classic 90s trainer, the Reebok Hammer Street, encapsulates the essence of the decade.