An ASICS Love Story in Paris

May 1, 2024

Picture walking through the charming streets of Paris on a chilly afternoon. Two people stroll around, enjoying the fashionable vibe of the city. They soak up the lively atmosphere and enjoy each other's company. They visit parks, admire the Eiffel Tower, and occasionally pause to take in the sunlight peeking through the narrow streets. Now, let's shift our focus to the main point:

ASICS Gel Quantum 360 VIII.

This shoe, the centerpiece of our narrative, embodies more than just a functional piece of footwear. ASICS has been at the forefront of expanding the boundaries of athletic footwear, a brand named after the Latin phrase "Anima Sana In Corpore Sano," i.e., "a sound mind in a sound body."

The Gel Quantum 360 VIII is no different, drawing inspiration from the beauty of natural forms and interlocking structures enabled by their use of 5D print details. What makes the shoes even more unique is the commitment to sustainability, made with at least 20% biomass sourced from sugarcane. They are available in no less than three colorways: Black, Azul Blue, and our star of the story, Aquarium.

Now, let's return to that feeling of falling in love, the center of the campaign stemming from the heart of the Gel Quantum 360 VIII. Can we agree that we all have experienced falling head over heels for a pair of sneakers? We’ve all had that one shoe that becomes an integral part of our lives, almost akin to love.

Personally, I'm on my fourth pair of Adidas Sambas, and at this point, I consider myself in a marriage with these shoes. If you've walked the streets of Copenhagen in recent years, you would have noticed the city's affinity for Clarks, which have now evolved into collectibles. The recent release of their Cow Print version stands out, potentially becoming this season's hot take.

Now, let's return to Paris with Mads and Freja. The endless exploring of this timeless city finds them wandering from the vibrant street art of the 11th arrondissement to the serene pathways of Jardin des Plantes. Each step is accompanied by the comfort of their ASICS GEL-Quantum 360 VIII sneakers, perfectly paired with the versatility of their personal style.

Mads wears a pair of Agolde Low Slung Baggy Jeans, which complement the sneakers with a relaxed fit, ideal for the laid-back streets of Paris.

Freja opts for a sleeker look with the Eytys Jaxon Knit Black top, which pairs seamlessly with the streamlined silhouette of the ASICS, highlighting their mutual appreciation for fashion-forward, functional design.

"An ASICS Love Story in Paris" overcomes the physical aspect of travel; it's a celebration of the shared experiences that come with each pair of shoes. This campaign allows you to reflect on your personal journey, to uncover your story in the City of Love, all while embracing both style and comfort. Whether it's for a casual stroll, a romantic setting, or a spontaneous adventure, the ASICS GEL-Quantum 360 VIII is more than a shoe — it's a part of your love story with Paris.