An ASICS Love Story in Paris

Picture walking through the charming streets of Paris on a chilly afternoon. Two people stroll around, enjoying the fashionable vibe of the city. They soak up the lively atmosphere and enjoy each other's company. They visit parks, admire the Eiffel Tower, and occasionally pause to take in the sunlight peeking through the narrow streets. Now, let's shift our focus to the main point:

ASICS Gel Quantum 360 VIII.

This shoe, the centerpiece of our narrative, embodies more than just a functional piece of footwear. ASICS has been at the forefront of expanding the boundaries of athletic footwear, a brand named after the Latin phrase "Anima Sana In Corpore Sano," i.e., "a sound mind in a sound body."

The Gel Quantum 360 VIII is no different, drawing inspiration from the beauty of natural forms and interlocking structures enabled by their use of 5D print details. What makes the shoes even more unique is the commitment to sustainability, made with at least 20% biomass sourced from sugarcane. They are available in no less than three colorways:Black,Azul Blue, and our star of the story,Aquarium.

Now, let's return to that feeling of falling in love, the center of the campaign stemming from the heart of the Gel Quantum 360 VIII. Can we agree that we all have experienced falling head over heels for a pair of sneakers? We’ve all had that one shoe that becomes an integral part of our lives, almost akin to love.

Personally, I'm on my fourth pair of Adidas Sambas, and at this point, I consider myself in a marriage with these shoes. If you've walked the streets of Copenhagen in recent years, you would have noticed the city's affinity for Clarks, which have now evolved into collectibles. The recent release of their Cow Print version stands out, potentially becoming this season's hot take.