Reebok Club C x Sebastian Quistorff

August 12, 2021

A celebration of the new generation of creative, conscious, colorful and curious young people. The campaign is diverse and seeks to explore subjects and styles that go beyond gender and occupation.

We zoom in on a number of young people with each of their own talents and values, providing an outlet for them to tell their stories, drives, and inspirations through inspiring topics starting with the letter ‘C’.

Blue book:

Sebastian Quistorff

31 y/o

Brand Director & Co-founder, Prolog Coffee

Besides coffee, what is Prolog about?

Prolog is about hospitality, and the atmosphere we want to create between us and our guests – that’s most important. The atmosphere should be casual with a professional approach. All our guests should feel seen and must be met on the same high level. Whether you’re in the coffee bar, ordering our coffee online or drinking the coffee somewhere else around the world, it must be a sensory experience.

Conscious

We work with green coffee of very high quality – and to do so, we must think sustainable. From harvest to cup. It comes naturally to us to think sustainable, and it is amazing to see how we can inspire our colleagues by making a difference in the environment and surroundings. Besides that, zero-waste is an incredible process to learn from, and to understand your company through.

We’ve grown to learn a lot about many things since the beginning, and our journey continues by increasing quality and optimizing our processes every day—Whether it's about how to accommodate our guests, brew the coffee or how we roast it – the list is long. We cherish our employees and the culture we’ve built together. They make Prolog stronger, and together we become wiser on how to shape our journey for the future.

Curious

I’ve always been interested in tasting things and food that has a unique character – whether it’s egg, cheese, wine or coffee. Before my journey with Prolog, I didn’t know about the differences of coffee from Brazil or Indonesia. One day I was placed by a table, and had several kinds of coffee served – and suddenly I could taste the difference. That experience was one of the reasons why my interest in coffee was aroused.

There are a lot of things that fill me with energy, and I find many things inspiring – my children and wife are of course a constant source of energy and inspiration. In my professional life, I find it very inspiring to work with people that are skilled in their craft, and to work with our partners. I also like to look away from the coffee industry and seek inspiration in art and nature instead.

Casual

I enjoy spending time in my garden and greenhouse, and I dedicate many hours growing vegetables and flowers. I love chilling around, tasting and experiencing new things together with my family. It really makes me value the ingredients I have in my kitchen, which I’m able to enjoy at the table – There’s something almost poetic in growth and the cycle of seasons.