Introducing: UNNA

Treat yourself! That’s the philosophy behind UNNA - a Swedish expression brought to life as a running brand, founded by John-Ruben Holtback. A past health scare pushed John-Ruben to take better care of both mind and body, drawing him towards running and ultimately leading to the birth of UNNA.

Challenging performance-culture and making it more about having fun and feeling good, Stockholm based UNNA inspires people to move for the sake of their well-being. Like they say:

“It's not about finishing in the first place but in a good place!”

UNNA’s selection of activewear offers versatile and functional styles for everyone, featuring eco-conscious materials like durable regenerated nylon, recycled polyester, GOTS- and RWS-certified cotton and wool, as well as soft, moisture-wicking Tencel™ lyocell and modal fibers - honoring their commitment to minimal environmental impact and long-lasting, high-quality designs.