Reebok Club C Celebrating the new generation of creative, conscious, colorful and curious young people. The campaign is diverse and seeks to explore subjects and styles that go beyond gender and occupation.
It draws attention to the multifaceted Generation Z(C) through inspiring topics starting with the letter ‘C’. We zoom in on a number of young people with each their own talents and values, providing an outlet for them to tell their stories, drives, and inspirations.
- JUN -
Creative
“At JKA Customs, we’re working with deadstock fabrics, old materials and discarded vintage clothing, so my creative process usually begins with the materials we source and receive at our studio. The second part of my creative process is storytelling and communication. I want to communicate my inspiration from life through our collections and concepts. What we want to communicate usually dictates the creative process too.”
“Creativity has been the foundation of JKA since the beginning. Having our own space to create whatever we want is what JKA is born from.”
Conscious
“Conscious behavior is personally important to me because I want kids in the future and I want them to live on a healthy planet. I know I can't change the world by myself, but it's important to me that I do my part. My wish for the future is that I'm able to expand JKA, work for it full time, and grow our audience so we're able to communicate and inspire a lot more people.”
Capable
“I have learned that when you do something, something happens. When you take action, doors open, lessons are learned and things begin to fall into place. My advice is: Figure out what you like to do and fall in love with the journey. Me falling in love with the journey has helped me to accept the highs and lows. We're all capable of achieving whatever we want to achieve.”
What’s next?
“August 28th we host our fifth pop up event called JKA - THE EXPERIENCE at Menue CPH. We will be introducing our next chapter JKA 2.0 and new products will be for sale. You'll be able to experience live workshops, live concerts and live talks at Menue's beautiful tent with indoor and outdoor space. Come have fun with us!”
En hyldest til den nye generation af creative, conscious, colorful, og curious unge profiler. Kampagnen omfavner forskellighed, og prøver at udforske emner og stil, der går dybere end køn og beskæftigelse.
Den sætter fokus på den alsidige Generation Z(C) gennem inspirerende temaer, der starter med bogstavet ‘C’. Vi zoomer ind på en håndfuld unge profiler med hver deres talent og værdier, og giver dem et talerør, hvor de kan fortælle om deres historier, motivationer og inspirationer.
